
For many social care providers, the idea of a Subject Matter Expert — or SME — call can feel unclear or time-consuming.
In reality, the process is straightforward.
There is no expectation for you to write responses, prepare formal answers, or structure anything in advance. The session is designed to extract the information needed for your bid in the most efficient and accurate way possible.
What Is an SME Call?
An SME call is a structured, conversational session between BidElevate and someone within your organisation who understands how your service operates.
Think of it as a guided interview focused on your care delivery.
You speak freely about your service. Questions are asked to draw out operational detail. Follow-up prompts are used to clarify and strengthen responses.
Your role is simply to explain how your service works in practice. Your answers will be used to develop the method statements and narrative responses within your bid.
You Do Not Need to Write Anything
One of the most common concerns we hear is: “Do I need to prepare written answers?”
No.
There is no requirement to draft responses, no expectation to structure answers, and no need to use bid or technical language.
You simply need to talk through what you do — in detail. Even if your answer feels like it is rambling, that is often where the strongest evidence comes from.
What Does SME Mean in a Care Setting?
A Subject Matter Expert is someone who understands the day-to-day delivery of your service. In a care setting, this is typically a Registered Manager, Service Manager, or Director with operational involvement.
They need to be able to explain how care is delivered, how staff are managed, and how quality and compliance are maintained.
This is not a task for someone without direct operational oversight.
What You Do Need
While no writing is required, two things are essential.
Time Sessions can last up to two hours. Multiple sessions may be required depending on the complexity of the bid. NHS and more complex tenders may run across several weeks.
Access to Information You should be able to refer to your training matrix, supervision records, KPIs and audit data, and safeguarding and incident processes. You do not need everything memorised — but you must be able to confirm details accurately when asked.
What This Looks Like in Practice
This is where many providers underestimate the level of detail required.
Rather than being asked a broad question such as “Do you support your staff?” — you will be asked something more specific:
How often is supervision conducted — monthly, quarterly? What percentage of staff are currently up to date with supervision? How is supervision recorded and quality assured?
In a domiciliary care setting, you might be asked:
What is your current missed call rate? How quickly are missed calls escalated and resolved? What systems do you use to monitor this in real time?
In a supported living setting:
How do you measure service user outcomes? Can you give a recent example where a service user progressed towards independence? What measurable changes were achieved?
These are the types of questions that score well because they are specific, measurable, and evidence-based.
Why This Level of Detail Matters
Evaluators are not looking for general statements. They are scoring evidence, consistency, and measurable performance.
For example:
“We provide regular supervision” — scores poorly.
“All staff receive monthly supervision, with 98% compliance tracked via digital logs and audited quarterly” — scores significantly higher.
That level of detail can only come from you. The SME call is how we capture it.
Why the SME Call Works
This approach ensures that your bid reflects how your service actually operates, that key details are not missed, and that responses are tailored to what evaluators are specifically looking for.
Without this process, bids become generic. And generic bids do not perform well in a competitive scoring environment.
In Summary
An SME call is not a writing task. It is a structured conversation about your service — designed to extract the detail needed to build a strong, evidence-based bid response.
If you can set aside the time, speak openly about your service, and access key operational information — you are fully prepared.
The expertise you use to deliver quality care every day is exactly what evaluators want to see. The SME call simply ensures that expertise is captured clearly, accurately, and in a way that scores well.
If you have questions about the SME process or would like to discuss an upcoming tender, book a free discovery call.s the right time to apply — and if not, what to focus on first.pply.


